Why "clean beauty"?
Free from common allergens found in colouring that can cause chemical sensitivities and discomfort. Perfect for those who are ultra-sensitive to traditional hair colour.
Gentler formulations focus on scalp health, preventing additional hair loss. With scalp specific treatments and home care, our products can assist in re-growing hair loss.
Mindfully selected products avoid hormone-disrupting ingredients and packaging.
Have you ever had to use large quantities of a product to get the feeling that it actually works?
Organic Way (Oway) is the world’s first professional organic hair colour, care and styling line with biodynamic, organic and fair trade ingredients.
Oway's green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.
Oway create concentrated agri-cosmetic products, rich in pure plant-based active ingredients with a high percentage of performing substances. Our products guarantee effective results using small doses, without waste.
Original & Mineral
O&M's vision is to bring together nature and luxury in a line of Australia-born hair colour, haircare and styling products that are safe, effective and beautiful to use.
Certified by PETA (People for Ethical Treatment of Animals) as Cruelty Free, the O&M line with high-performing natural ingredients our O&M product formulas replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.
Packaged luxuriously, these products have a Free From Five formulation – no harmful sulphates, parabens, propylene glycol, MIT or Triclosan.